Trust is a complex concept to be measured and even more difficult to earn and maintain. Brand loyalty thrives on trust and higher this rating goes more consumers follow the brand. As per 'The Trust Report, India Study 2012', compiled by the Brand Trust Advisory, Maruti Suzuki is India’s most trusted automotive brand. Now that can’t be called a surprising revelation since it’s already a well known fact the Maruti commands lots of respect and trust in India and its reflection can be seen in its annual sales figure.Maruti Suzuki Dzire and Alto has been rated as the top two most trusted cars and BMW leads the list of luxury car brands followed by Audi. Interestingly as per the report the second and third largest automobile maker in India, the Hyundai Motor and Tata Motors could not make it to the list of top ten trusted automotive manufacturers. Come on now, the quality of cars from Hyundai and Tata has improved a lot in recent years but it seems that even in the past year people continued to suspect cars from these brands.
"The report measures 61 tangible and intangible aspects of brand trust, which combine to encompass all positive behaviours and attitudes toward a brand," Trust Research Advisory CEO N Chandramouli said.
The survey was conducted between August-November 2011 and took into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country and has featured top 1,000 brands from several categories.
What we are more concerned about here is how our automotive brands performed on the trust factor. So checkout below the list of top ten automotive brands as per the Brand Trust Report 2012 which have managed to gain and maintain the trust of people of India all through the year of 2011.
Source: TrustAdvisory
Read More On: Maruti-Suzuki
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Rank
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Brand
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Category
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1
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Maruti-Suzuki
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Four-Wheeler
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2
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BMW
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Luxury Cars
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3
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Hero Honda
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Two-Wheeler
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4
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Toyota
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Four-Wheeler
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5
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Honda
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Four-Wheeler
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6
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Ford
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Four-Wheeler
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7
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Audi
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Luxury Cars
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8
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Skoda
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Four-Wheeler
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9
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Hero
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Two-Wheeler
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10
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Yamaha
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Two-Wheeler
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