Ford India Opens Vehicle Modification Center

Vehicle Modification Center

Ford has launched India's first manufacturer operated vehicle customization center near it Chennai factory. Spread over an area of 35,000 square feet, this facility is equipped with 19 specially designed modification bays which will be operated by Ford's trained technicians. So now instead of waiting to get delivery of your new car and then getting accessories installed, customers only have to place an order with the dealer at the time of booking and all the desired accessories will be installed at the factory and then the car will be shipped.

To begin with Ford will accept customization requests for the new EcoSport SUV only and later this year all Ford buyers will be able to make use of it. Vehicle modification centre is offering three customisation options right now: 1) Spare Wheel (Cover) Pack for all EcoSport variants. 2) Alloys Pack - will include alloys and rear-spoiler for EcoSport's Ambiente and Trend trims. 3) Sports Pack - will include rear-spoiler, LED scuff plate, roof cross-bar for EcoSport's Titanium and Titanium (O) trims.

This initiative taken by Ford will further enhance the quality assurance and the customer experience when buying a new car with even the accessories being factory fitted now. Also the vehicle modification center is the first such Ford-operated unit in the whole Asia Pacific region, which goes on to show the amount of importance the growing India automobile market now commands.

Read more on: Ford