Why Low Price Datsun Go+ Fails To Impress Buyers

Poor Response To Go+

The value for money price of Nissan's new Datsun Go+ MPV starting at Rs 3.8 lakh has failed to attract India buyers. With averages sales of about 400 to 500 units a month, Go+ is way behind its direct competitors Maruti’s Ertiga (priced at Rs 5.8 lakh) selling on average 6000 units and Honda Mobilio (starts at Rs 6.79 lakh) finding 3000 buyers each month .

According to ETAuto's analysis Datsun Go+ is in the same situation as is Tata Nano since both cars have been positioned as cheap or low-cost alternatives which created an impression that these vehicles are of poor quality and unsafe and thus failed to meet the growing aspirations of the Indian automobile users.

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Recap: Cars Launched in Jan 2015

New cars of India

Indian auto industry welcomed the new year with some important car launches in the month of January 2015. Tata came out with highly anticipated Bolt hatchback which is being touted as the comeback vehicle for Tata Motors. Datsun India stretched it small car Go to compete in the emerging MPV segment as Datsun Go+ against Maruti-Suzuki Ertiga and Honda Mobilio.

In the high end luxury car segment Mercedes Benz launched its smallest sedan CLA class which goes head on against Audi A3. Apart from this lot of car makers came out with new variants of their existing model. Toyota increased the heat in SUV market with launch of 4X4 automatic transmission for Fortuner. Maruti Suzuki added Z+ trim to its mid size sedan Ciaz and Mahindra introduced S4+ and S4+4WD variant for Scorpio SUV. Not to be left behind, Honda upgraded Brio and Amaze models with Audio Video Navigation. This majorly sums up the January buzz but watchout as there is lot to happen this month.

Read more on: Auto News

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